Planning to sell your dental practice?


Selling a dental practice is a big deal. That’s why we pride ourselves on integrity and professionalism - with a unique blend of services that make the whole dental practice sale process as streamlined as possible.

First step: a professional valuation

We’ll kick off with a professional independent valuation. You’ll get the best value within a realistic time frame, no inflated prices, no flannel. Just honest, experienced advice.

An ethical approach

Our valuations are based on solid data, reliable calculations and an unrivalled knowledge of the market. Every practice is different and that’s why every valuation is carefully and individually calculated.

No-one knows the business better than we do.

Experienced specialists

We’re a specialist dental practice agency, so whether you’re selling to a corporate, an associate or on the open market, we’ve helped hundreds of other people just like you.

Bringing it to buyers

Looking for the perfect buyer? Naturally, we’ll market your practice - firstly to our database of priority buyers, all actively looking for the right business. These buyers really are engaged: 95% of NHS practice sales are to priority buyers and they’ll cover the agency fee on your behalf.

If a priority buyer doesn’t snap it up, we’ll market it more widely - we’ve got thousands of actively looking buyers registered. From individuals to corporates of all sizes, we’ll find the right buyer for your practice.

I highly recommend PFM Dental. We used the in-house legal team and the sale went through in just six months. We got an excellent price - and to top it off, the buyer covered the agency fee through their priority buyer scheme.

— Mark Woodger, Former practice owner, Warrington

Over to legal

Once we’ve unearthed the perfect buyer, our unique blend of services really comes into its own.

Our legal team takes care of the transaction and accountancy colleagues can prepare your figures, ready for sale. Meanwhile, the sales team will keep in touch, so you always know what’s happening.

Thinking of selling?

Take the first step and request a valuation or contact our friendly team for more information.

The selling process

1 Valuation

We’ll assess your practice’s value and make sure it’s market-ready, to get you the best possible price.

2 Preparation

We’ll put together a detailed prospectus, including everything a buyer wants to know, including important information about the business, the dentists, the staff, the equipment, accounts - and that all-important valuation.

We'll talk you through what to expect and how the sales process works.

3 Marketing

Your practice is ready to meet the buyers. First, we’ll offer it to our priority buyers. If one of these decides to purchase, they’ll cover the agency fees on your behalf. Around 95% of our NHS practices are sold this way.

After a week, if the priority buyers don’t snap it up, the practice will go out to the wider market. We have thousands of registered buyers on our books.

4 Viewings

We’ll arrange the viewings, gather the feedback and generally liaise with potential buyers.

5 Offers & negotiations

When the offers start coming in, we’ll handle negotiations, taking into account not just the price but also terms such as tie-ins, associate rates, timescales, which all add up to make sure you get the best deal.

We’ll also ‘finance verify’ the buyer, to make sure they’re in a position to go ahead.

6 Legal work

Our in-house legal department can handle this for you. It’s a detailed process but here’s what to expect:


We’ll put together a deposit agreement and take a 1% payment to secure the practice.

Due diligence

Gathering all the information your buyer needs. It can take up to eight weeks to get all this together, so we prefer to speed things up by doing a lot of the work in advance, so it’s ready for you when we start marketing the practice.

CQC Application

We’ll help you to prepare, review and send the CQC application - a necessary step that takes the CQC 10 weeks to process. When it’s back, we can submit the notice to the NHS (where applicable), which will take another four weeks.

Sale Purchase Agreement (SPA)

This is an agreement between the vendor and buyer, including warranties and protections for both parties. Our job is to make sure you’re as protected as possible.

NHS Contract Transfer

If you’re a limited company or private practice you’ll skip this step but for NHS sole traders, as we exchange contracts, we’ll serve a notice to the LAT (Local Area Team) - a four-week process that will bring the buyer onto the contract.


The winning post.

Considering selling?

We’re here to help

Case study

Selling a dental practice on the open market

Having spent years building the practice, it was important to us we found someone to take good care of our team and patients. PFM Dental took the time to understand who we were looking for and helped us market accordingly.

— Mark Woodger, former practice owner, Birchwood, Warrington
Case study

Selling a dental practice to an associate

A seamless transition for patients and staff

The service has been fantastic and you truly provided a hand-holding service throughout. A must for anyone selling to a corporate.

— Adelle McElrath, retired practice owner, Cheshire
Case study

Selling a dental practice to a Body Corporate

Ensuring you don't have to go it alone

Throughout this very stressful process, Martyn was always available by phone and sympathetic to our needs. Anyone who considers undertaking this process on their own would miss out on the skill and knowledge that PFM can provide

— Richard and Jenny Stanage, Sellers, Lancashire

Selling your dental practice?

The top 10 must-know tips before you hit the market

Martyn Bradshaw

A five minute read by Martyn Bradshaw

Our senior practice sales & legal team

  • Martyn Bradshaw

    Practice sales director
    07779 658332 Read my profile

    Martyn Bradshaw

    Practice sales director
    07779 658332

    Martyn leads the practice sales and valuations department and is a director of PFM Dental. Bringing more than 15 years experience as a practice valuer and sales agent, he’s passionate about achieving the maximum value and best terms for dentists selling their practice. Martyn is well respected within the dental industry as a leading advocate of profit-based valuation methods and a champion of highly ethical standards.

  • Samantha Hodgson

    Practice valuer
    07538 363288

    Samantha is a practice valuer and sales agent. With several years’ experience as a practice sales negotiator, she understands all the ins and outs of the sale process. Her days are spent helping vendors realise the best price for their practice and negotiating the best terms for their sale.

  • Laura Naylor

    Practice transition specialist
    No direct dial Read my profile

    Laura Naylor

    Practice transition specialist
    No direct dial

    If you’re selling or buying your practice through PFM Dental, you’ll definitely get to know Laura. Her support to the sales and valuation team includes vendor and purchaser communications, marketing practices, coordinating viewings, handling with the offer process and dealing with solicitors and banks. Laura’s job is to help each sale go through as smoothly as possible, from start to finish.

  • Kelli Pollard

    Practice transition specialist
    No direct dial Read my profile

    Kelli Pollard

    Practice transition specialist
    No direct dial

    Kelli provides sterling support to the valuation team, bringing her professional oversight to marketing documents. Kelli sets up new surgery insurance and practice overheads policies for relevant purchasers and clients. People can always tell that Kelli knows the dental industry inside out - it’s no surprise to discover she’s spent more than 10 years working in the sector.

  • Stephen Knowles

    Director & commercial solicitor
    01904 521270 Read my profile

    Stephen Knowles

    Director & commercial solicitor
    01904 521270

    With more than 15 years’ experience of helping dentists with their commercial legal needs, Stephen focuses on getting the job done quickly, correctly and with the minimum of fuss. When we ask our clients for feedback, they always praise the way he combines comprehensive knowledge of the sector with a friendly, approachable personality.

    Stephen is a director of PFM Dental and leads the legal team.

  • Laura Dobson

    Commercial solicitor
    01904 521273 Read my profile

    Laura Dobson

    Commercial solicitor
    01904 521273

    Everyone who works with Laura enjoys her client-centred approach. Her favourite part of the job is listening carefully to a client’s needs and working out the best way of getting them where they want to be.

    As a commercial solicitor, Laura has worked in a number of different sectors but she’ now dedicated exclusively to dental clients. Her role includes handling dental practice sales and purchases, as well as issues that crop up in the day-to-day running of a practice, such as partnership, expense share and associate agreements.

  • Laura Frensham

    Property solicitor
    01904 521272 Read my profile

    Laura Frensham

    Property solicitor
    01904 521272

    You’re likely to come across Laura if you ask PFM Dental to handle your property matters, whether part of a practice sale or a standalone issue. Laura has worked in commercial property since she qualified in 2012. She is experienced in dealing with acquisitions and disposals of freehold property, acting on behalf of both landlords and tenants in their leasehold matters (such as the grant of a new lease, lease renewal, surrender or assignment of a lease) and dealing with all aspects of commercial lending.

We’re accredited

We pride ourselves on providing top notch professional services to our clients. We’re proud to tell you why we belong to these professional bodies.

  • Only recognised dental specialists can join The Association of Specialist Providers to Dentists. As members we’re guaranteed to understand dentists’ particular needs, problems and opportunities.

  • The National Association of Commercial Finance Brokers (NACFB) is the national trade body for brokers who arrange finance for businesses. NACFB promotes the highest industry and regulatory standards.

  • Chartered status is our industry’s gold standard for quality and integrity. No other financial planning firm offering advice exclusively for dentists has this badge of excellence.

  • Lexcel is the Law Society’s quality mark for practice management and client care. It’s a voluntary standard that we’ve signed up to. The mark means we meet their high standards, giving you peace of mind.

  • The Institute of Chartered Accountants in England and Wales (ICAEW) believes accountancy is a force for positive economic change and works to promote trust in business. Membership means we’ve passed a premium qualification and have access to its world-leading resources.