Cookie Policy
PFM Dental Cookie Policy
This website, pfmdental.co.uk, uses cookies and other similar tracking technologies to enhance your experience and to understand how our services are being used. This policy explains what cookies are, the types we use, and how you can manage your preferences.
1. What are Cookies?
Cookies are small text files that are placed on your computer, phone, or tablet when you visit a website. They are widely used to make websites work efficiently and to provide information to the website owner.
2. Your Consent
Under UK data protection laws, we are required to obtain your explicit consent for any cookies that are not “strictly necessary” for the core functionality of our website. The tracking scripts we use, as detailed below, fall into this category. When you first visit our site, we ask for your consent through a cookie banner that allows you to accept or decline these types of cookies before they are set.
3. Types of Cookies We Use
Based on the tracking scripts on our site, we use the following types of cookies:
- Strictly Necessary Cookies:
- These cookies are essential for our website to function and cannot be switched off. They are typically set in response to actions you make, such as setting your privacy preferences or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work.
- Performance and Analytics Cookies:
- These cookies allow us to measure and improve the performance of our site by understanding how visitors use it. The information collected is aggregated and therefore anonymous. It helps us know which pages are the most and least popular and how visitors move around the site.
- Google Analytics 4 (GA4): We use this to collect data about your interactions with our website, such as which pages you visit, how long you stay, and the general behaviour of our audience. This helps us understand our website traffic and improve its effectiveness.
- Microsoft Clarity: This tool provides us with visual insights into user behaviour through session replays and heatmaps. This helps us identify areas of our website that can be improved for a better user experience.
- Marketing and Advertising Cookies:
- These cookies are used by our advertising partners to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
- Google Ads: We use these cookies to track the success of our advertising campaigns and to show you relevant advertisements after you have visited our site.
- Facebook Pixel: This tool helps us measure the effectiveness of our Facebook advertising campaigns and to deliver relevant ads to you on Facebook and Instagram.
4. How to Manage Your Preferences
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences at any time by clicking the “Cookie Settings” link located at the bottom of our website. This will re-open our cookie banner, allowing you to easily withdraw or change your consent for each category.
You can also manage cookies through your web browser settings. Most browsers allow you to block all cookies, accept only certain types, or delete cookies that have already been set. However, please be aware that disabling cookies may affect the functionality of our website. For more information, please consult the help section of your browser.
Manage Cookie Settings
5. Contact Us
If you have any questions about this Cookie Policy, you can contact us at sales@pfmdental.co.uk
